The relevance of women - be it Draupadi who is set to enter Mahabharat, Pratap’s mother or Jodha - in their portrayal also seems to have worked in their favour. Roping in creative minds like Devdutt Pattanaik and Bhanu Athaiya and Bollywood set designer Omung Kumar raised the bar. For Star, Mahabharat is definitely the biggest show they have ever launched with close to Rs 100 crore said to be riding on it. “So, dialogues, visuals, computer graphics, a careful casting of actors all were speaking to a viewer who is also living in times of conflict, thereby bringing in relevance,” says Siddharth Tewary, founder of Swastik Pictures, the production house which has made the series. “There is a new generation out there which needs relevance, so we needed to tell the story differently from what we had seen two decades ago,” Khan explained, while referring to BR Chopra’s Mahabharat TV series that ran on Doordarshan. “Vyasa wrote the Mahabharat after the Vedas, to convey the same message as the Vedas but through a story,” says Star India’s programming head Danish Khan. Star India and Zee TV say the focus on making the stories relevant to today’s generation has led to the success.
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